Globeknot gives the silent majority a voice and connects it with scientific facts.
Globeknot is a nonprofit organization with a clear mission: to shed light on the most important social issues of our time by combining the public’s actual views with cutting-edge research. Through independent opinion polls and close collaboration with experts, we provide you with the insights you need to understand what these discussions are really about.
Our vision
We believe in the power of a shared worldview. In order to discuss solutions rather than getting bogged down in conflicts over how reality is described, the media, citizens, and policymakers need access to the same foundation. As a nonprofit organization, our sole purpose is to produce and disseminate the knowledge needed to move society forward.
A global need calls for a global knowledge base
Through our partners Gallup Nordic, Gallup International, and Novus, Globeknot can present public opinion in nearly every country in the world.
Why Globeknot?
After nearly 15 years in the survey industry, I have observed an alarming trend:
The most critical surveys are no longer being conducted.
At the same time, the World Economic Forum warns that misinformation is now our greatest global threat. This creates a vacuum where misunderstandings grow and truths become fragmented. Globeknot aims to counteract this
Torbjörn Sjöström, Founder
Services
Reports
An in-depth look at the most important social issues of our time
Seminars
Our reports serve as the basis for seminars and discussions where we explore these issues in depth. Together, we foster a broader understanding and establish a more solid factual foundation.
Lectures
Book a presentation with our experts
Torbjörn Sjöström and Olof Gränström bring together decades of experience in the research industry and global analysis. They offer lectures that provide you with the tools to understand the gap between public opinion and scientific facts—a necessity for making sound decisions in uncertain times.
News
July 8, 2026: Swedes' Views on AI and Music
Research and opinion piece in Afonbladet by Torbjörn Sjöström and Martin Rolinski: “Swedes’ Views on AI Music”
June 25, 2026 Political Polarization
Political literacy is the only effective remedy for political hatred and polarization. Political tribalism
June 25, 2026 Financial Security
Globeknot's Skandia Report will be published and presented during Almedalen Week:
Globeknot Report: Financial Security and Pensions
May 6, 2026: Globeknot’s Andreas Bergh joinsThe Localto discuss a new Novus study showing that 81% of Swedes support the right of self-sufficient immigrants to stay. Find out why public opinion is shifting on Swedish immigration.
81 percent of Swedes believe that foreigners who follow the law and support themselves should be allowed to stay in Sweden
20251106 Globeknot was officially launched atNovus Knowledge Day. After a period of preparation, we are now live and ready to take on our mission: to strengthen the knowledge society and safeguard democracy through facts and insight. Globeknot is officially launched – Globeknot
April 21, 2026Â
Skandia is launchinga partnership with the newly founded think tank Globeknot. This initiative reflects Skandia’s commitment to promoting knowledge and facts as the foundation for a robust democratic dialogue, where well-reasoned decisions can be made based on accurate information. The goal is to help the media, policymakers, and citizens develop a shared, fact-based understanding of reality.
Skandia and Globeknot: Strengthening Democracy Through Knowledge
April 15, 2026 New report and opinion piece in DI: The Swedish people’s attitude toward integration is guided by a clear principle: those who work and do their part should be allowed to stay Swedes’ Views on Immigrants and the Role of the Labor Market
October 31, 2025 “Politicians andthe media no longerunderstand the public” The media’s political coverage is inadequate, according to Torbjörn Sjöström, CEO of the polling firm Novus. That is why his firm is launching a “knowledge think tank”: Globeknot
“Politicians and the media no longer understand the public” – Fokus