Where the voice of the people meets the facts of science.
Globeknot is a nonprofit organization with a clear mission: to shed light on the most important social issues of our time by combining the public’s actual opinions with cutting-edge research. Through independent opinion polls and close collaboration with experts, we provide you with the knowledge you need to understand what these discussions are really about.
Our vision
We believe in the power of a shared worldview. In order to discuss solutions rather than getting bogged down in conflicts over how reality is described, the media, citizens, and policymakers need access to the same foundation. As a nonprofit organization, our sole purpose is to produce and disseminate the knowledge needed to move society forward.
A global need calls for a global knowledge base
Through our partners Gallup Nordic, Gallup International, and Novus, Globeknot can present public opinion in nearly every country in the world.
Why Globeknot?
After nearly 15 years in the survey industry, I have observed an alarming trend:
The most critical surveys are no longer being conducted.
At the same time, the World Economic Forum warns that misinformation is now our greatest global threat. This creates a vacuum where misunderstandings grow and truths become fragmented. Globeknot aims to counteract this
Torbjörn Sjöström, Founder
Services
Reports
An in-depth look at the most important social issues of our time
Seminars
Our reports serve as the basis for seminars and discussions where we explore these issues in depth. Together, we foster a broader understanding and establish a more solid factual foundation.
Lectures
Book a presentation with our experts
Torbjörn Sjöström and Olof Gränström bring together decades of experience in the research industry and global analysis. They offer lectures that provide you with the tools to understand the gap between public opinion and scientific facts—a necessity for making sound decisions in uncertain times.
News
April 26, 2020: Skandia Partnership
Skandia is launching a partnership with Globeknot.
April 15, 2026 DI Debate
Globeknot’s Andreas Bergh and Torbjörn Sjöström have published an op-ed in DI arguing that voters have changed their stance on migration
Read the survey here
November 6, 2025 launch
Globeknot was officially launched at Novus Knowledge Day by Torbjörn Sjöström and Olof Gränström.
Fokus reports on Globeknot's launch.
“Politicians and the media no longer understand citizens”